Stayfast Ecommerce Website
A comprehensive ecommerce website for a long-established supplier of retail shelving, shop fittings and display equipment, making an extensive product catalogue accessible to customers throughout the UK.
Services: Ecommerce Web Design · Product Catalogue · Online Payments · Responsive Development
Industry: Retail Equipment & Shop Fittings
Location: UK
Platform: WordPress / Ecommerce
About Stayfast
Stayfast supplies businesses with retail equipment including shelving, slatwall systems, counters, card units, clothing displays, baskets, bins and associated accessories. Its website states that the business has been selling retail shelving for more than 50 years. Stayfast
The Creative Den developed an ecommerce website capable of organising this substantial catalogue while allowing customers to explore products, compare options and purchase equipment online.
The Stayfast website promotes their vast amount of products across desktop, tablet and mobile.
The Challenge
Stayfast's ecommerce requirements are considerably more complex than those of a small online shop.
The company sells products across numerous categories and subcategories, including Slatwall Panels & Accessories, Retail Shelving & Accessories, Counters & Display Units, Card Units, Clothing Displays, Baskets & Bins and Aluminium Wall Battens. Stayfast
Within those are further product divisions covering everything from shelving components and queue-management equipment to garment rails, mannequins and display accessories. Stayfast
The challenge was therefore not simply to put products online. The website needed to make a large and technically varied product catalogue manageable, while allowing customers to find the equipment relevant to their individual retail environment.
Structuring a Large Ecommerce Catalogue
Clear product organisation sits at the heart of the Stayfast website.
Major product categories are immediately accessible through the website navigation, allowing customers to move from broad areas such as Retail Shelving into increasingly specific products and accessories.
This is particularly important for Stayfast because individual categories can contain products with significantly different specifications.
For example, its Gondola Shelving can be configured with different colours and sizes, while handmade counters can be supplied in different dimensions, finishes and configurations.
The ecommerce structure therefore needed to accommodate both straightforward products and products requiring customer-selectable options.
Ecommerce for Configurable Products
Stayfast demonstrates how an ecommerce website can handle more than simple fixed products.
Products can include selectable options such as:
Size · Width · Colour · Finish · Quantity
depending on the particular item.
Its handmade counter range, for example, includes products available in different widths and finishes, while some units can also be manufactured to bespoke specifications.
This allows the website to support Stayfast's established bespoke service while still providing customers with the convenience of online purchasing.
Nationwide Ecommerce
Stayfast supplies customers beyond its local showroom.
The company states that it delivers nationwide and can also arrange delivery to Ireland and Northern Ireland, with some destinations subject to individual delivery quotations.
That makes the ecommerce website particularly important to the business: customers don't need to be physically close to Stayfast to browse its range and place orders.
The website effectively turns what could otherwise be a geographically limited retail-equipment supplier into an online catalogue accessible to customers across the UK.
Building Trust Into the Website
For a company with a long trading history, it was important that the ecommerce experience didn't remove the human side of the business.
Customer testimonials are featured prominently on the website, including feedback relating to Stayfast's communication, professionalism and service. The testimonials include customers such as Pinewood Studios, Spalding Christian Bookshop and Curzon Cinema in Clevedon.
This provides reassurance alongside the product catalogue and reinforces the experience behind the online store.
Responsive Ecommerce Design
With such a large product catalogue, the mobile experience required particular consideration.
The responsive website adapts the store navigation, categories and product content for smaller screens so customers can continue exploring the Stayfast catalogue away from a desktop computer.
Stayfast's ecommerce website displayed across desktop, tablet and mobile devices.
The Result
The finished Stayfast website brings a substantial retail-equipment catalogue into a single ecommerce platform.
Customers can move from broad categories into individual products, configure relevant options, compare items and purchase online, while more complex requirements can still be handled through direct contact with the Stayfast team.
The result is an ecommerce website capable of supporting both straightforward online purchases and the more bespoke nature of commercial retail equipment.
Services Provided
Ecommerce Web Design
An ecommerce website structured around a large retail-equipment catalogue.
Product Catalogue Development
Extensive product categories and subcategories organised to make a broad range easier to navigate.
Configurable Products
Support for products with options including different sizes, finishes, colours and specifications.
Customer Accounts
Login, registration, order-history and returning-customer functionality.
Online Payments
An integrated checkout allowing customers to complete purchases online.
Responsive Development
A catalogue and shopping experience accessible across desktop, tablet and mobile.