Adore Hair Extensions Ecommerce Website

About Adore Hair Extensions

Adore Professional Hair Extensions was created by hair extension specialist and educator Carly, drawing on more than 13 years of experience in the hair extension industry. The brand provides professional hair extensions alongside salon services, training and expert colour-matching support. Adore Hair Extensions

The Creative Den created an ecommerce website that brings the different sides of the Adore brand together, giving customers a polished online destination where they can discover the brand, explore its hair extension ranges, access services and purchase products online.

The Challenge

Adore needed more than a conventional salon website.
The website had to represent a professional hair extension brand while also providing the functionality required to sell products online. It needed to present Adore's Nano and Tape Hair Extension ranges clearly, while still giving space to Carly's experience, salon services and wider brand story. Adore Hair Extensions
With different audiences potentially visiting the website, from customers discovering Adore for the first time to existing customers returning to purchase products. The challenge was to create an ecommerce experience that felt premium without becoming complicated to navigate.
The design also needed to reflect the visual qualities of the brand: clean, sophisticated and product-focused.

Putting the Person Behind the Brand Front and Centre

Adore isn't simply an online retailer, so it was important that the website didn't feel like a faceless ecommerce store.
The Meet Carly section introduces the person behind Adore Professional and tells the story of her progression from working from home to becoming a salon owner, educator and founder of her own professional hair extension brand. Adore Hair Extensions
Bringing Carly into the homepage helps connect the ecommerce side of the business with the expertise and experience behind the products.
This provides an important trust signal for customers purchasing specialist hair products online.

Ecommerce & Customer Accounts

The website gives customers the ability to purchase directly through Adore rather than relying on enquiries or offline orders.
Customer account functionality has also been incorporated into the website, allowing visitors to register with Adore. The homepage actively encourages new customers to create an account with an introductory 10% off their first order incentive. Adore Hair Extensions
This gives Adore a stronger foundation for building an ongoing relationship with customers rather than treating every purchase as an isolated transaction.

Building Trust Through Customer Reviews

Existing customer experiences are also brought directly into the website.
Adore currently displays a 5.0 Google rating based on 35 reviews on the homepage, with reviews discussing the quality of the extensions, Carly's colour matching and the salon experience. Adore Hair Extensions
This social proof is particularly valuable for an ecommerce website selling appearance-related products where quality, colour and customer confidence can significantly influence a purchasing decision.

Responsive Ecommerce Design

The website was designed to provide a consistent experience across desktop, tablet and mobile.
Product discovery, navigation, calls to action and account functionality remain accessible on smaller screens, giving customers the ability to explore Adore and shop from whichever device they're using.