Abbott & Co Website Redesign
A complete website redesign for a long-established agricultural and equestrian supplier, creating a more modern online presence while bringing its website, hosting, domain and email services together with The Creative Den.
Services: Website Redesign · WordPress · Website Hosting · Domain Management · Email
Industry: Agricultural & Equestrian
Location: Cirencester
Website: Abbott & Co
About Abbott & Co
Abbott & Co is a long-established agricultural and equestrian business based in Cirencester. Founded in 1893, the company supplies hay, straw, fodder and bedding to customers across the agricultural and equestrian sectors.
With more than 130 years of history behind the business, its website needed to communicate both the experience of the company and the range of products and services it provides today.
Abbott & Co's redesigned homepage introduces the business and provides clear routes into its agricultural and equestrian product ranges.
Abbott & Co's redesigned homepage introduces the business and provides clear routes into its agricultural and equestrian product ranges.
Dedicated product content makes it easier for customers to explore the different products supplied by Abbott & Co.
Responsive layouts ensure the website remains easy to navigate on smartphones and tablets.
The Challenge
Abbott & Co's existing website had become dated and no longer reflected the quality, history or professionalism of the business.
The design needed modernising, but the project wasn't simply about giving the website a new appearance. The structure and user experience also needed improving so visitors could more easily understand what Abbott & Co supplies, explore the different product ranges and find the information they need.
The company's website-related services were also spread across different providers. This meant separate points of contact for areas such as the website, hosting, domain and email.
Abbott & Co wanted a simpler arrangement alongside a website that better represented the business.
Our Approach
We started by reviewing the existing website to identify the content worth retaining and the areas that could be simplified or improved.
The new website was then planned around Abbott & Co's key audiences and product ranges, creating clearer routes through the site while giving the company a much more modern visual presence.
Rather than trying to remove the heritage of the business, the redesign needed to balance Abbott & Co's long history with a website that feels current and straightforward to use.
A Modern Website for an Established Business
The redesigned website uses a cleaner layout, stronger imagery and clearer content hierarchy to make Abbott & Co's products and company information easier to explore.
Product categories are given more prominence, while dedicated areas for the company's history, team and latest news help visitors understand the business behind the products.
The responsive design also ensures the website adapts effectively across desktop computers, tablets and smartphones.
Bringing Everything Under One Roof
As part of the project, Abbott & Co also moved its website hosting, domain management and email services to The Creative Den.
Bringing these services together gives the business a single point of contact rather than having to deal with different providers when something needs changing or technical support is required.
It also means we can continue supporting the website after launch and deal with the wider technical services connected to it.
The Result
Abbott & Co now has a modern, responsive website that better reflects the scale, history and professionalism of the business while making its products and company information easier for customers to navigate.
The project also simplified the management of the company's online services by bringing the website, hosting, domain and email together with The Creative Den.
With the new website live, we continue to provide the technical infrastructure and support needed to keep Abbott & Co's online presence running smoothly.
Services Provided
Website Redesign
Complete redesign of the existing website with a cleaner, more contemporary visual style.
WordPress Development
A flexible WordPress website that makes ongoing content management straightforward.
Responsive Web Design
Layouts designed to work effectively across desktop, tablet and mobile devices.
Website Hosting
Managed hosting for the new Abbott & Co website.
Domain Management
Transfer and ongoing management of the company's domain.
Business Email
Transfer and management of the company's email services.
Need to Modernise an Existing Website?
If your website no longer represents your business, a redesign can improve much more than its appearance. We can review what you already have, retain the content and functionality worth keeping and rebuild the website around the way your business operates today.